Martin Choy Marks 27 Years of Racing Career

Martin Choy Marks 27 Years of Racing Career

Motorcycle racing champion officially announced his program for the upcoming season and signed a new partnership with his main sponsor EKO Bulgaria for the 15th consecutive year

Sofia, March 6, 2025 – Motorcycle racing champion Martin Choy marks 27 years of racing career, 15 of which have been with the support of EKO Bulgaria. At a press conference today, he officially announced his program for the upcoming sports season, first and foremost expressing his gratitude to his main sponsor for their long-standing support in both sports and social causes.

"It is an honor for me to continue working with EKO Bulgaria because this is much more than a partnership – it is trust, shared values, and a common mission. I will continue to give my best, both on the track and in road safety initiatives, to inspire more young people to follow the right example," said Martin Choy.

Martin Choy is a 33-time champion, having become a true legend in motorcycle racing. Besides being a multiple-time champion, he is also the most physically prepared rider, training between 15 and 18 hours per week and running over 550 km per month to maintain peak form.

"The last thing you are allowed to feel at '24 Hours of Le Mans' is fatigue!" Choy added during the press conference.

In 2025, he will compete in the World Endurance Championship, as well as in the National and Eastern European Championships. In the World Championship, our top rider will race with a new team – TEAM Racing 85 (France), alongside his friend and former teammate Christian Napoli (Italy).

According to Martin Choy, the key to success lies in unwavering discipline, relentless hard work, and true dedication to both the sport and society. Through his partnership with EKO Bulgaria, he has not only achieved remarkable results on the track but has also actively promoted road safety, inspiring young people to become responsible and attentive drivers.

"We are proud to have supported Martin Choy for 15 years, both on the track and in his mission to promote road safety. He is an living example of how hard work, resilience and single-minded focus are the recipe for success. However, what makes Martin truly unique is that he combines success in sports with his unwavering commitment to give back to society, acting as a role model promoting safety and tolerance on our roads.We will continue working together with a mission for Bulgaria – for continued success in sports and for positively influencing attitudes and behaviour on the roads for all and especially our future generations " said Andreas Triantopoulos, CEO of EKO Bulgaria, regarding the 15-year partnership with Martin Choy.

For the first time this year, EKO Bulgaria is offering a unique opportunity for one of the Smile loyalty program members to experience the thrill of the “24 Hours of Le Mans” up close. The lucky winner, who will receive a VIP double pass, will be able to watch the race live and even enter Choy’s pit to experience firsthand the intensity of a race day. The winner will be selected through a lottery on March 25, in the presence of a notary public.

Despite his intense sports calendar in 2025, the motorcycle racing star will continue to be an active ambassador of the "Call When You Arrive" road safety campaign and the "EKO Moto School" initiative, where participants receive theoretical knowledge and practical advice on safe driving.

"With my personal example, I want to remind people that driving – whether a car or a motorcycle – is a pleasure, not a competition. The thrill of high speeds should stay on the track," the champion added.