The HELLENIC PETROLEUM Group Rebrands as HELLENiQ ENERGY
The HELLENIC PETROLEUM Group Rebrands as HELLENiQ ENERGY
HELLENiQ ENERGY, the Group Company of EKO Bulgaria, will focus on renewable energy investments and reducing its environmental footprint.
HELLENIC PETROLEUM Group, one of the largest energy companies in Southeast Europe, presents its new logo and corporate identity and its new name HELLENiQ ENERGY as part of the business’ overall rebranding. This rebranding pays homage to the company’s formidable 64-year history as well as its ambitions of becoming a leading energy company.
A commitment to a more sustainable future
HELLENiQ ENERGY’s corporate rebranding, seals the completion of the first phase of the group’s fast-paced ‘Vision 2025’ strategic plan. This plan has seen the company shift its focus towards strong sustainable development, rapid growth of renewable sources and green energy, and expansion into new markets and products. At the heart of this transition is the implementation of significant transformation projects and refinery digitization and modernisation.
The goal of HELLENiQ ENERGY is to substantially reduce its environmental footprint in a bid to tackle the consequences of climate change. To do so, it will strengthen its position as an energy business leader, shaping the conversation surrounding green energy and using its resources to fight for a cleaner future. This includes large investments in renewable energy resources.
EKO Bulgaria – the Bulgarian footprint
Since entering the Bulgarian market in July 2002 as part of the Hellenic Petroleum Group, EKO Bulgaria now celebrates 20 years of presence of successful history and achievements. The company already has a chain of 100 petrol stations under the brand name EKO and is planning further increase its presence in the territory of the Republic of Bulgaria as part of its development vision. So far, the company has invested more than 100 million Euros in the Bulgarian economy since 2002 and there are 1.100 employees associated with EKO Bulgaria.
Leading change through a corporate rebranding
The branding was unveiled on October 21st, 2022 at a spectacular event held at John Atanasoff Forum in Sofia Tech Park, with distinguished guests that included, representatives of business, industry and authorities/regulators. The new name fits the company’s pledge to commit to intelligent energy solutions while honouring its proud legacy. By becoming HELLENiQ ENERGY, the company shows its commitment to evolving beyond oil into an integrated energy company, into one that has a leading role across the entire energy value chain and incorporates strict ESG criteria into its operations and future priorities.
At the event, the group also revealed its new logo, each aspect of which has been carefully designed to represent a part of HELLENiQ ENERGY’s identity. Keeping a strong bond to the company’s history, the recognizable stripes have been set in motion and evolved into a wave of energy, which signals the transition and makes it visible, while the guiding star represents a spark of intelligence and guiding element. The revision of the elements is intended to illustrate what HELLENiQ ENERGY is striving for: energy transition and progress. The new brand appearance of HELLENiQ ENERGY is also characterized by a bright and strong colour code, with a palette consisting of primary and secondary colours, a palette that is a tribute to the Group’s deep roots in Greece. The Ocean Blue, in particular, which carries a strong association to the Greek vast blue sea, is the main brand colour, used in the logo and therefore, an important component of the brand.
HELLENiQ ENERGY CEO, Mr Andreas Shiamishis, spoke proudly of the rebranding at the event: “We are planning and working towards a future that is cleaner and more sustainable for all everywhere we operate. We aim for 50% CO2 improvement by 2030 and to go zero in 2050. As HELLENiQ Energy, we seek to continue pursuing a path of excellence and being a role model in the country, driving developments forward, while contributing to green growth as well as to energy transition. At the same time, however, it is equally important to adjust the company’s traditional activities to a new environment and to continue being a key contributor to the uninterrupted supply, especially during the current challenging times.”
The CEO of EKO Bulgaria, Mr. Andreas Triantopoulos, explained at the event: “Besides the planned retail network chain expansion already under way, aiming at extending our geographical footprint, we foresee investments in key EV and PV projects and extensive equipment upgrade and renovation of our petrol station network in the next couple of years. Moreover, EKO Bulgaria has been operating for 20 years now as a responsible company with a significant social contribution. We have been taking active participation in Bulgarian society by supporting vulnerable groups, providing opportunities for the youth, upholding the ideals of sportsmanship and generally contributing to the promotion of the country. During all these years, we have taken the issue of road safety as a personal and corporate cause and we are working intensively on it in Bulgaria. We pledge our commitment to continue to give back to and contribute in substance.”.