EKO Smile loyalty program celebrates its 1st anniversary

EKO Smile loyalty program celebrates its 1st anniversary

1001 prizes and 5 electric scooters for future and current customers of EKO Bulgaria

Sofia, October 4, 2024 – The EKO Bulgaria Smile loyalty program celebrates its 1st anniversary. The company launched the service in October last year, offering additional discounts and exclusive offers, available both through a new mobile app and the well-known physical card. The loyalty program EKO Smile is the result of EKO Bulgaria’s long-standing strategy to provide excellent service, personalized offerings, and quality products to every customer.

“We launched the program exactly one year ago during Smile Day week. This was no coincidence, as we want to continue working with a smile for our customers and follow our leading mission: satisfied customers. We are happy when people hit the road from our stations with a smile,” shared Maya Hayrabedyan, Marketing Manager at EKO Bulgaria.

To mark its first anniversary, the company is organizing a special promotion with thousands of prizes, including five Motoretta Plus electric scooters as some of the most attractive rewards. Customers who refuel or purchase products from any EKO station across the country will have the chance to win one of five modern electric scooters through a lottery. Additionally, anyone with the EKO Smile app installed can participate in the "Wheel of Fortune" game to win fuel vouchers, extra Smile points, discount coupons, or free products from the café zone and mini-market. The special promotions for EKO Smile’s first birthday will continue until the end of November 2024. Full campaign details can be found on the website www.ekosmile.bg.

“We aim to give our customers at least one smile a day, and over the past year, we’ve worked daily to make the Smile program more attractive and useful. We continue to add additional functionalities and offers from our partners. Our latest innovation is digital stickers, which people know as the stickers they collect and place in brochures to buy products at a promotional price. Our next steps involve optimizing how we present our offers and promotions, so customers can quickly find the latest and most suitable deals for them. We know the future is in the digital realm, which is why we pay special attention to the functions in the mobile app,” added Tanya Terzieva, CRM and Loyalty Program Supervisor.

Over the past year, EKO Bulgaria has focused on implementing, developing, and improving the program to make it more accessible and easier for customers to use. The benefits they receive include higher discounts on fuel and non-fuel products, as well as special offers from the program’s partners. In addition, collected EKO Smile points provide opportunities for discounted offers and free products in the café zone.

All customers who prefer EKO as their gas station can join the EKO Smile loyalty program by downloading the digital app from Google Play, the App Store, Huawei AppGallery, registering at www.ekosmile.bg, or signing at any of the 98 locations across the country.