Call when you arrive" initiative new original Viber stickers 2024

Motorcycle champion Martin Choy is the face of a new collection Viber stickers promoting road safety

Following the great success of the past year, EKO Bulgaria has introduced a new collection of Viber stickers promoting road safety, featuring the face of motorcycle champion Martin Choy, who has long been a brand ambassador. The stickers encourage travelers to stay in touch with their loved ones by offering a fun and convenient way to inform them about their journey or let them know they’ve safely reached their destination. This initiative is part of the "Call When You Arrive" campaign, dedicated to safe driving and responsible road behavior.

The new line of stickers includes over 20 different travel and road safety-themed images, along with the emblem of motorsport, represented by Martin Choy, who has won over 500 medals and trophies from competitions and is also a mentor at the "EKO Moto School." The illustrations, created by artist Ventsislav Yosifov – Jermain, allow travelers to send messages wishing for a safe journey, reminding drivers to check their motor oil, send notifications when running late, or simply saying: “We’re waiting for you.”

“As a professional racer and a regular road user, I know how important road safety is. The ‘Call When You Arrive’ campaign reminds us that we all have someone waiting to hear we’ve arrived safely, someone waiting to see us. I’m happy to support an initiative that promotes such an important behaviour through the language and means of the younger generation,” said Martin Choy, the campaign ambassador.

The online "Call When You Arrive" collection was created in 2023 to remind us of the small but meaningful gesture we can make toward our loved ones, as well as to call for respect and caution on the road. Some of the other sticker messages include “Drive Carefully,” “I’m Home,” “I’m Running Late,” “I’m in Traffic,” “Just Leaving,” and “Safe Travels.”

The campaign’s focus on communication with loved ones before, during, or after a journey resonated with many Bulgarians, making it a favorite. Just a few months after its launch, the stickers had been downloaded over 25,000 times, with over 100,000 messages sent. With the new Viber stickers, EKO Bulgaria aims to make road safety messages even more engaging and accessible to a wider audience. The entire collection can be downloaded for free via Viber.

The "Call When You Arrive" campaign is a long-term road safety and awareness project by EKO Bulgaria, with over 10 years of history. Created in response to the company’s commitment to socially responsible business practices, the campaign was named Bulgaria's national champion by the European Business Awards in 2014.